StatWizards® was founded by George Boomer, a market research practitioner with over 20 years' experience in building discrete-choice models for global 1000 companies. Much of that experience has been incorporated in the software Wizards, which contain best practices from a large number of consulting projects.
The idea for StatWizards arose from two observations: first, that software could help make the benefits of new, powerful tools more accessible to business applications; and second, that Excel had become the lingua franca of corporate data analysis.
With later releases of Visual Basic for Applications, Excel became a powerful, full-featured platform suitable for our products. These two insights helps bring exceptional techniques from the academic world to bear on critical, bet-your-company business problems.