San Diego's Mainly Mozart Festival

The Company

San Diego's Mainly Mozart Festival
This regional arts organization produces one of the most critically acclaimed classical music festivals in the United States and Mexico. Lured in the off season by San Diego's balmy climate, principal musicians from the world's best orchestras convene in an annual three-week celebration of Mozart's works.

The Challenge

The festival has a long history of raising money through Club Amadeus, an exclusive group of patrons who pay $1500 a year to host MM musicians in their homes. Buoyed by the success of this endeavor, the festival wanted to know whether an even more exclusive club, called the Black Tie Club as a working title, could coexist with Club Amadeus. Would such a club cannibalize membership from its lesser sibling, or would it lead to an overall increase in funding?

The Solution

StatWizards consultants conducted a pro-bono discrete-choice analysis of potential demand for a Black Tie club, surveying Club Amadeus members and other potential members. .

Results Achieved

The analysis showed that the losses from cannibalization nearly matched the gains from having a more exclusive club. Factoring in the expense of maintaining and hosting a separate group of events, the MM board rejected the idea of a new club.